Today we will be interviewing Ian Altman. Ian is the CEO, Keynote Speaker and Sales Advisor of Ian Altman, LLC. He’s a co-author of the bestselling book, Same Side Selling and hosts the weekly Same Side Selling podcast available on iTunes. And you can read hundreds of his articles on Forbes and Inc. Ian has since spent years researching how customers make decisions. His modern approach to sales & marketing is known for helping organizations around the world achieve explosive growth.